Orchard Adds Franchise Lender ApplePie Capital to Market Data
New partnership enables institutional investors to access franchise loan portfolios
New York, NY: (August 17, 2016) Orchard Platform, the leading technology and data provider for the online lending space, today announced that ApplePie Capital, the first online lender solely focused on the franchise industry, has been integrated into its Market Data product. As a result, institutional investors that subscribe to Orchard will gain access to detailed information about ApplePie’s loan portfolio, which features investments in highly qualified franchise brands and borrowers from across the United States.
The franchise industry represents a large and growing segment of small business borrowers, with an annual demand for capital in excess of $45 billion. ApplePie partners with franchise brands that exhibit strong economics and historical performance, and incorporates this information into its credit model to enhance risk/return analysis. The result is a highly-differentiated and diverse portfolio of loans to new and existing businesses with proven franchise brands and high-quality borrowers.
“We’re thrilled to announce the addition of ApplePie to our Market Data product,” said Orchard CEO Matt Burton. “ApplePie has an extremely unique offering that will provide institutional investors access to a strong and well-understood loan pool, and ApplePie’s inclusion in Orchard’s Market Data product will provide ApplePie with additional exposure to leading fixed-income investors.”
“ApplePie is pleased to join Orchard’s Market Data product and enable institutional investors to efficiently access information about our franchise loan portfolio,” said ApplePie Capital CEO Denise Thomas. “We are always looking to broaden and deepen our connections with investors and showcasing our portfolio and its performance through Orchard furthers those objectives.”
The integration of ApplePie’s data reflects Orchard’s commitment to providing small business originators with access to a diverse set of capital providers. The integration process also emphasizes Orchard’s dedication to data standardization across asset classes. Orchard and ApplePie are committed to the continued growth and the health of the online lending industry. The synergies created by this partnership will allow ApplePie and its investors to collaborate efficiently and effectively on Orchard’s platform.
Orchard is the leading provider of technology and data to the online lending industry, powering the interaction between institutional investors and loan originators. Founded in New York City in 2013, Orchard’s mission is to build the systems and standardize the data that will allow online lending to efficiently grow into a global financial market. Orchard provides products and services to investors that enable them to understand, access, and execute online lending investments, including Market Data, Reporting, and a powerful Order Management System. Orchard offers originators access to a diverse group of institutional investors who use Orchard to purchase online lending assets. A single integration using Orchard’s proprietary approach to data standardization enables end-to-end marketplace support through Investor Awareness, Education & Insights, and Data Integrity & Transparency products. Orchard has been named to Forbes Next Billion Dollar Startups list, produces the Orchard US Consumer Marketplace Lending Index — the only industry wide benchmark distributed on the Bloomberg Professional service — and is recognized for its technical and analytical thought leadership as explored on its blog. For more information, visit www.orchardplatform.com.
About ApplePie Capital
Headquartered in San Francisco, ApplePie Capital is an online lender that provides a fresh new approach to franchise financing. The firm’s franchise loan marketplace enables entrepreneurs to efficiently obtain financing to start or expand their franchise business. ApplePie Capital enables investors to earn attractive fixed-income returns with established high-quality franchise brands. For more information, visit www.applepiecapital.com.